Negative space

Monday 7th November 2011

Negative Space 

Today's lesson was about negative space. Negative space is almost a method used in graphic design, its almost like subliminal messages where in some cases there is more than one message.

An example that was shown in class of one of the greatest logo designs. The federal express has a played a very big part in relation to the graphics history. The logo was created by Richard Runyon, his intentions of the logo was to make it as simple as possible, so that other people could instantly know what it was about. He has definitely succeeded in this design as it will forever be the same because the design is solid. It stands strong against other companies as it is successfully iconic to everyone.

        

The adidas logo, great use of negative space to indicate a trainer and definitely iconic. The first designer was Adi Dassler in 1967 of the simple 3 striped logo. with good use of his name he basically put himself completely on this franchise which is associated with lots of games, sports, clothes and even deodorants; so a lot to give into the wide market. The lastest update towards the logo (from the left) shows now a clear indication towards the brand that they are marketing, which is just a more stable outcome. I really like the design its clean and its so simple. Making something with your name must be the greatest achievement and feeling; as a layout method I could have my layouts with my name laided out.

Created in 1972 Paul Rand which is almost like how it may have came out on the page once it was printed back in those days. It could also be how the screens displayed text in a horizontal line effect. This is a very popular design as your mind tells u that its a computer brand. It will look good in a layout as I could create so many different mock ups like changing the colour and the text. It really strikes you when you see the lines as your mind creates the image.

The Worldwide Federal Foundation Logo shows a Flawless final outcome of great sense of negative space. Using the image of a panda is reference to the most endangered animal of the planet and in the risk of being extinct. To just think how Sir Peter Scott designed this master piece, this shows just raw talent and a timeless logo that will be in the history book throughout the future. 













  The adobe logo is another great example of negative space, this is widely know in the computer industry as being the most successful department in editing using different type of programmes such as illustrator, photoshop etc. Using the bold red colour this give the viewer a chance to stop and look at this piece and also admire how there programmes have maybe effected there lives day to day. The design was created by  Marva Warnock.











Being a car fan the F1 logo is one of the greatest. I started to notice how the F was a little rounded at the top and that is was on a type of diagonal slant; it was then to my knowledge that the 1 was on the space between. From that day I always will admire this logo as it shows pure strength into the design as well as the red streak marks showing its moving at a fast pace.




As I'm a influenced by alot of music, I reguarly listen to the 1xtra music station. I have also found out on there logo that it has some use of negative space with just the one character "X". I believe this works really well in terms with there audience of black or white and combines there USP. A very unique and simple design of logo.

layout of the first final piece. showing the Alphabet in a typography sequence.

Bs1 visit 3

Friday  21st October 2011

Bs1 Visit 3 

Today I went down town again. This time I sat down in a cafe and noted down what I could see smell and hear around me within the area. I also went on another pathway of exploring the many different types of walking paths around and I think I now managed to get them all now. I have also managed to get all but 1 letter of the accidental alphabet.

I was in the cafe for about 2hours and I discovered a whole lot that was around me. There was mothers pushing prams up and down the docks, people in the cafe talking about politics and general entertainment news like for example "hey mate do like that new iphone"

                                    "yeah looks brilliant "

                                   "Yeah because I was thinking of getting one"

little conversations like that cropped up a lot during my time in the cafe. 


I still have to look at more artists that use this style. I have an idea of creating a old style type writer font and maybe printing out strips that would be the dialog of the people around and having it dipped in coffee?; its still on the maybe side of my thoughts but literally the clearest idea i have so far. 


In the meanwhile I will draw out a preliminary design of what the outcome might look like. 

Bs1 with Oli Timmins visit 1

Bs1 area session 2

Wednesday 28th September 2011

The next lesson was at 1.30 down at the watershed in Bs1 start of the project. Oli Timmins took over today saying about how we can incorporate something to our work such as , pencil rubbings, photos and collages to present the work. I went around in my group taking photos of an accidental alphabet and as well around the museums to give us indication of bristol's past history. It is something that has engaged me to work on either doing about the slave trade or how signage has developed from those times to looking at todays times.

I looked at lots of different types around the area and was still deciding on a topic to put in to a collage. i managed to take photos of an accidental alphabet here they are 

       

alphabet completed

Finally Ive completed my Alphabet

I am very pleased that I finally managed to find all of the letters. It was a very difficult challenge but it has made me view the obvious in a different light. After going back and forth to town I have also realized even more Letters around the city centre. I managed to gradually get better by concentrating.


I was pleased with getting the H as I used the leaves that were scattered around on the ground, I believe at the time I was researching the works of Stefan Sagmiester, like for example the coins he used to make a huge typography piece.


As I have achieved the whole of the alphabet I could arrange thses pictures into a typeface of my own and use it to present my work. However I will continue to research more artists to back it up.

Down town

Friday 4th November 2011

Bs1 visit 4 

Today I've managed to take a lot more photos than before and from the last lesson I managed to structure out my approach. I wanted to target the alphabet and I believe thats all of the letters now. The disappointing thing is that the weather was very poor and I couldn't get the rubbings i wanted as it was rain very heavily. 

one to one with oli

Wednesday 2nd November 2011

one to one meeting

Today I had all of my work with me in class and spoke to oli of what I want to achieve.

For section 1 

• I've made a Visual Journey from looking at the many different  pavement arrangements, shapes and particular patterns.
• For a Sense of place I'm going to create a relationship between modern and old boats/ships in a digital space.
• The Accidental alphabet is going really well I've managed to uncover most of the letters it's only just a couple left now.
• A Collage is going ok, but still my outcomes are somewhat lots in translation as i'm either doing too much or too little. So at the moment it's trial and error.

I now know that i will have to put more into the collage as well as the cafe brief. At the moment artists references are definitely key to me getting more motivated into producing an outcome I'm completely happy with.

I will continue with getting everything in order before the group presentation.